Featuring Dave Sobel, host of the Business of Tech podcast, for a candid conversation about the fundamental problems with the cybersecurity industry.

Main Discussion Points

Dave Sobel's Background

  • Former MSP owner for over a decade
  • Worked for various tech vendors including Level Platforms, GFI, LogicNow, and SolarWinds
  • Now runs the Business of Tech podcast as an independent analyst for the IT services industry
  • Left SolarWinds two weeks before their major security breach

Why Dave "Hates" the Cybersecurity Industry

The Industry's Fundamental Structure Is Flawed:

  • Criminals are honest about their intentions (to steal money)
  • Security vendors sell products with zero liability when breaches occur
  • Software vendors have no liability for defects in their products, unlike other industries
  • MSPs are caught in the middle with all the liability

The "Gross Internet" Problem:

  • Internet is only sold as an unfiltered raw connection
  • ISPs could offer "clean" versions with basic protections by default
  • Outdated protocols (like SMTP for email) remain in use despite being inherently insecure

Victim-Blaming Culture:

  • When breaches occur, the victim gets blamed
  • Law enforcement often dismisses cybercrime as inevitable
  • Unlike physical theft, cybercrime victims receive little sympathy or support

Recommendations for Businesses

Push Back on Vendors:

  • Don't accept contracts that remove all liability from vendors
  • Demand third-party integrations prove their security measures
  • Question where your data goes and how it's protected

Value Your Data Properly:

  • Focus on protecting your "crown jewels" (critical business data)
  • Implement proper backup and disaster recovery plans
  • Be ready to tell criminals "no" rather than paying ransoms

Take Responsibility While Demanding Better:

  • Practice basic security hygiene
  • Use strong passwords and enable multi-factor authentication
  • While also demanding the industry improve its fundamental approach

Concluding Thoughts

The episode emphasizes that while 97% of breaches are preventable with basic security measures, the industry needs fundamental reform. Hosts and guest agree that pushing for more accountability from vendors, better laws protecting data privacy, and a more offensive approach to fighting cybercrime are essential steps forward. The conversation concludes with a call for vendors to deliver on their promise of technology that actually works correctly and protects users.

Where to Find More

  • Dave's podcast: businessof.tech
  • UnHacked podcast: unhacked.live